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5 Ways to Get More Sales Out of Marketing

There are many reasons why sales and marketing teams become misaligned. However, by eliminating the roots of these issues, leveraging shared definitions, and understanding sales and marketing’s role in the bigger picture of the customer journey – sales and marketing can live in harmony while driving enhanced lead-to-revenue performance.

This guide goes into details, explaining five suggestions any organization can follow to better align their sales and marketing operations:
  • A mix of both technical and philosophical strategies.
  • Better understanding of the lead-to-close process,
  • Increase sales close rates, and subsequently drive stronger revenue and profits.